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Why preconstruction estimates miss, and how to tell if yours will

Square-foot history, missing scope and optimism. The three reasons a number fails, and the questions an owner can ask at the first meeting.

Elena Marsh, President and CEO · September 8, 2025 · 5 min read

An estimate that misses by 15% at GMP has cost the owner a redesign, a financing problem, or both. Here is why it happens and what to ask.

1. The estimate is square-foot history

A number built from what similar buildings cost per square foot last year is a guess with a spreadsheet. Ask whether the estimate was built from quantities and current subcontractor pricing, by trade. Ask to see the assumptions.

2. Scope is missing

Site work, utilities, impact fees, owner-furnished equipment, IT, furniture, signage, commissioning. A conceptual estimate that leaves these out is not conservative; it is incomplete. Ask what is excluded and why.

3. Optimism won the job

A contractor who needs the work gives a number that wins. Ask for the firm's track record: on how many projects did the GMP hold within a few percent of final? If they do not track it, that is the answer.

What we do

Quantities and sub pricing, assumptions written down, every exclusion listed, and reconciliation at each milestone so the number moves for reasons the owner can see. Within 4% on 86% of projects since 2018, and we publish that because an owner should be able to ask.

Next step

Tell us about the project. We will tell you what it costs and how long it takes.

A project executive replies the same business day. Conceptual estimates within two weeks of the information we need.

Demonstration site. Meridian Builders is a fictional company. Designed and built by Ironsite Digital to show what a commercial general contractor's website should be. Want one like it?